9GAG, the viral comedy community forum headquartered in Hong Kong, has revealed a new partnership with Affyn, a blockchain gaming startup based in Singapore. This collaboration intends to merge culture with gaming, aiming to enhance the experience for their respective communities.

Affyn recently revealed Buddy Arena, its anticipated MOBA game with web3 functionality. The mobile version of Buddy Arena is now available globally, alongside the introduction of their groundbreaking multi-chain ecosystem and innovative Omnia Sync Technology, significantly enhancing the gaming experience for players worldwide.

9GAG co-founder Ray Chan announced the collaboration, stating that 9GAG will integrate meme culture with Affyn’s game character IPs to introduce limited edition in-game items in the upcoming Buddy Arena game: “9GAG will blend its meme culture with Affyn’s game character IPs to launch a set of limited edition in-game items within its upcoming Buddy Arena game.”

More About 9GAG?

9GAG claims to have 200 million unique users and followers. The company has taken an exciting and very different path from many other online publishing companies. Founded in 2008, it passed through the 500 Startups accelerator in 2011 and Y-Combinator in 2012, raising $2.8 million from investors.

The company made its name as a place to find amusing images. Now, it is diversifying its business to increase engagement and value for users while enabling some of Asia’s hidden gems to shine through its platform.

CEO and founder of Affyn, Lucaz has always been keen on promoting shared values and expanding audiences within and beyond web3 through brand synergies. “As it shows commitment to innovation and creativity, setting a precedent in the industry for similar collaborations. We want to enrich the gaming experience in our upcoming Buddy Arena game, and 9GAG adds an additional layer of fun and personal expression,” says Lucaz.  

More About Buddy Arena?

Buddy Arena is a fast-paced MOBA (Multiplayer Online Battle Arena) game that harbors a world of depth and strategy beneath its surface. Players' thoughtful choices of Buddies (characters), weapons, and abilities reveal the game's brilliance. What sets it apart is its simplicity, delivering intense battles lasting just 2-3 minutes.

Gameplay

Buddy Arena offers a multiplayer online battle experience with rapid-paced gameplay where participants compete for crystal dominance in fierce confrontations within arenas. Designed to provide an exciting gaming experience suitable for players of all levels, Buddy Arena stands out with its unique feature allowing players to summon creatures (Buddies) during battles.

The timing of summoning them is crucial, as Buddies should only emerge under specific circumstances. Its brief yet action-packed gameplay can be captivating and addictive, especially due to the wide variety of Buddies, weapons, and ultimates available for selection. The game's progression allows players to grow their team of Buddies, each a pocket powerhouse bursting with unique abilities and combat styles that aid in the game.

Web3 Functionality

Affyn introduces a sustainable play-and-earn economy that’s non-inflationary, amplifying the value of $FYN while providing enticing rewards. With the inaugural ‘Play 2 Airdrops’ set to launch on April 4, 2024, players can utilize $FYN, the utility token within the game, not only to enhance their gaming experience through skins and cosmetics items but also to enhance the play-and-earn experience. For example, a certain gear, buddy, or item could boost the play-and-earn score by 5%. A mixture of items could even give a boost of up to 35%.

Affyn's Omnia Sync Technology facilitates interoperability between blockchain networks, enabling seamless transferability of NFTs. Through a notable collaboration with Imaginary Ones, Buddy Arena integrates Imaginary Ones’ NFT collection, offering players exclusive in-game content featuring the beloved IP 'Chi Chi.' This collaboration enhances the gaming experience and provides utility to NFT holders, with 'Chi Chi' users enjoying a 5% scoring buff in Buddy Arena’s upcoming ‘Play 2 Airdrops’ campaign.

More About Affyn?

Affyn is a web3 gaming, metaverse, and lifestyle company that utilizes blockchain technology to build a sustainable closed-loop economy. Users can play and earn in the virtual world and utilize their rewards in the real world. You can visit Affyn's website to learn more.