The web3 gaming market has had another difficult year. According to new data from analyst Memento (@0xMementoMori), 97% of gaming token launches in 2025 have failed to maintain value. The numbers highlight an industry still struggling to balance innovation, player interest, and economic sustainability.
While 2025 was expected to bring stability to blockchain gaming, the reality has been different. With over 85 new tokens launched and 71 actively tracked, most projects have seen their market caps and trading volumes fall sharply within weeks of debut.
97% of Gaming Token Launches Have Failed
Token Launches Continue, But Interest Doesn’t Follow
The pace of token launches remained consistent throughout the year. July was the busiest month, and the third quarter saw the highest overall activity. By October, the total number of tracked gaming token launches reached 71, though the real count likely exceeds 100 when including smaller or less-documented releases on platforms such as Virtuals.
This steady output mirrors the pace seen in 2024, which closed with 100 tracked launches. However, the continuous introduction of new tokens has deepened a supply-and-demand imbalance. Since early 2024, gaming has been considered “off-meta,” with fewer active players and less investor enthusiasm compared to the market’s peak years.
97% of Gaming Token Launches Have Failed
Market Cap Data Reveals a Top-Heavy Ecosystem
As of early October 2025, the average market capitalization of gaming tokens sits at roughly $16.7 million. When excluding the top three tokens, that average falls to just $10.6 million. Across the year, the numbers have fluctuated slightly - $13 million in Q1, $14.3 million in May, $16.7 million in July, and $12.6 million in August - but overall, the category has shown little sustainable growth.
A small handful of projects dominate the space. SOMI leads with a market cap of $133.3 million and a fully diluted valuation (FDV) of $832.3 million. Other high performers include KGEN, B3, and CROSS, all of which focus on infrastructure rather than gameplay. The data shows that 87% of tracked tokens have market caps under $10 million, and one-third sit below $2 million.
This uneven distribution paints a familiar picture for web3 gaming: a few large projects with enough visibility and funding to stay afloat, while the majority fade from relevance soon after launch.
97% of Gaming Token Launches Have Failed
Sharp Declines From All-Time Highs
One of the clearest indicators of the sector’s weakness is how far most gaming tokens have fallen from their all-time highs. The average decline sits at around 72%, suggesting that post-launch selloffs are still the norm. In many cases, tokens lose most of their value within days or weeks after listing, leaving little long-term market activity.
This pattern makes it difficult to gauge genuine player or investor confidence. Even though more projects are entering the space, few are maintaining meaningful engagement or trading volume over time.
97% of Gaming Token Launches Have Failed
The Overall Gaming Market Struggles Despite Crypto Growth
Data from CoinMarketCap shows that the total gaming token market cap stands at $17.7 billion, down 2.25% year-over-year and nearly 10% month-over-month as of October 9. Despite this decline, total volume is up 53% compared to last year, indicating that while some tokens are being actively traded, overall valuations are slipping.
Interestingly, these numbers contrast with Ethereum’s strong performance - up 82% year-over-year. In 2021, gaming tokens moved in close alignment with ETH’s price. In 2025, that link appears to have broken, with crypto gaming largely disconnected from the broader market’s momentum.
97% of Gaming Token Launches Have Failed
Trading Volume Shows Most Tokens Have Flatlined
Average 24-hour trading volume across gaming tokens is around $17.4 million, but the figure drops to $4.8 million when excluding the top three projects. More than half of the tracked tokens trade under $1 million per day, and nearly 40% fall below $100,000.
Many of the remaining active projects show inflated numbers due to temporary campaigns or exchange listings. For example, ARIAAI and AKEDO saw boosted trading from incentivized programs, while TAKE’s numbers rose briefly following an UPBIT listing. Outside of these events, sustained trading activity is rare.
This pattern suggests that most gaming tokens are no longer attracting meaningful user attention. Without consistent liquidity, even well-marketed launches struggle to stay relevant for long.
97% of Gaming Token Launches Have Failed
The Challenge Ahead for web3 Gaming
The data paints a clear picture: web3 gaming is still fighting to find stability. The flood of token launches has led to oversaturation, while genuine player demand has not kept pace. Projects continue to prioritize token generation events over building long-term ecosystems, resulting in short-lived interest and declining valuations.
The core issues - oversupply, lack of sustainable gameplay integration, and fading investor confidence - mirror those of 2024. Unless developers shift focus toward user experience and lasting in-game utility, future token launches are likely to face similar outcomes.
Despite this, optimism remains within parts of the community. The belief that blockchain gaming can merge playability with on-chain ownership continues to drive experimentation. However, success will likely depend on fewer launches, stronger execution, and real demand from players rather than speculation alone.
Frequency Asked Questions (FAQs)
What percentage of gaming tokens failed in 2025? According to data compiled by Memento, around 97% of all gaming token launches in 2025 have failed to hold value or sustain market activity.
How many gaming tokens were launched this year? Over 85 gaming-related tokens were launched in 2025, with 71 currently tracked. Including smaller projects, the real figure likely surpasses 100.
Which token had the largest market cap in 2025? SOMI recorded the highest market cap at approximately $133.3 million, with a fully diluted valuation of $832.3 million.
Why are most web3 gaming tokens failing? The main reasons include market oversaturation, low player demand, and a focus on token launches over functional gameplay. Many projects lack long-term ecosystems that can retain users after launch.
Is crypto gaming still growing? While trading volume has increased year-over-year, overall valuations and engagement remain low. The total market cap of gaming tokens is down slightly compared to 2024, showing that growth is limited.
What needs to change for web3 gaming to succeed? For the sector to recover, developers need to focus on building games that provide genuine player value, integrate blockchain features seamlessly, and create sustainable economies that can survive beyond initial hype.
