3thix, an Austin-based startup, has successfully secured $8.5 million in funding, signaling a major step forward in its mission to reshape web3 game monetization. The funding round was led by Hand of Midas, the family office of Shurick Agapitov, founder of Xsolla, and Sonic Boom Ventures, the family office of Steve Kokinos, co-founder and former CEO of Algorand.

The primary objective for 3thix is to reshape the landscape of game monetization by integrating web3 infrastructure. The company aims to address critical issues such as privacy concerns, enhancing user experience, and promoting sustainable growth within the gaming industry.

Xsolla, a global video game commerce company, has plans to integrate 3thix as the web3 infrastructure for its operations and collaborative ventures. This strategic partnership aims to introduce enduring solutions for challenges related to free-to-play monetization, maximizing the monetization potential, and creating real-world economies through innovative in-game transactions. Additionally, the collaboration aims to establish a model that values data for both players and developers.

Shurick Agapitov, founder of Xsolla and Hand of Midas, expressed that their investment is more than just financial; it's a commitment to fostering a gaming environment where monetization and user experience coexist harmoniously. Steve Kokinos, CEO of Sonic Boom Ventures, shared his excitement, stating, "We are big believers in Web3 gaming and excited to support 3thix in creating one of the key building blocks needed for the ecosystem."

A noteworthy innovation by 3thix is the implementation of a fully decentralized Identifier for Advertisers (IDFA) model. This model not only ensures the protection of user data privacy but also provides valuable insights for developers and advertisers. This aligns with the company's broader mission to simplify in-game experiences and democratize the gaming process.

Timothy Tello, CEO of 3thix, emphasized the company's commitment to making gaming eco-friendly and accessible to a broader audience. Tello stated, "Given the experience these investors provide in delivering global solutions in the games industry, this partnership feels like a natural fit in realizing our goal of making games player-focused."

Gaming enthusiasts and industry professionals will have the opportunity to connect with the 3thix and Xsolla teams during the Game Developer Conference scheduled from March 18 to March 22 in San Francisco. This event is expected to provide a platform for discussions and insights into the future of web3 gaming.