Marketing firm 1SP Agency has acquired games industry matchmaking platform MeetToMatch for an undisclosed fee, strengthening its position in data-driven networking and event technology. The deal brings together 1SP’s marketing and brand activation services with MeetToMatch’s B2B matchmaking tools, aiming to improve how professionals connect and do business at global games industry events.
The acquisition was announced on January 23, 2026, and is positioned as part of 1SP’s broader strategy to cover the full marketing mix for game companies, from brand awareness and demand generation to sales activation and live event experiences.
A Broader Role for 1SP in the Games Ecosystem
1SP Agency is best known for its work in consumer marketing and gaming communications, helping publishers and developers reach players through campaigns, events, and brand activations. By acquiring MeetToMatch, the agency adds a technology layer focused on professional networking and structured business meetings.
This move allows 1SP to support both the consumer-facing and business-facing sides of the games industry. Instead of only helping studios promote products, the company can now also facilitate partnerships, investment discussions, publishing deals, and service agreements through matchmaking and event platforms.
According to 1SP, combining marketing services with B2B networking tools creates a more complete solution for companies attending trade shows and conferences, where commercial relationships are often formed.
How MeetToMatch Fits Into Industry Events
Founded in 2009, MeetToMatch is a matchmaking and event platform designed specifically for the games industry. It connects developers, publishers, investors, and service providers by allowing users to schedule meetings, manage contacts, and organize business discussions before and during events.
The platform has become a common tool at industry conferences where thousands of professionals attend, making unstructured networking difficult. MeetToMatch’s system helps participants find relevant partners more efficiently and track business conversations across multiple events.
With 1SP’s acquisition, MeetToMatch gains additional resources to improve platform features and expand its reach across international markets, while continuing to focus on structured networking for the games and digital entertainment sectors.
Building Technology Around Business Development
1SP Agency managing director Torsten Oppermann said the acquisition supports the company’s goal of helping game companies across every stage of marketing and sales. Adding matchmaking and event technology extends that role beyond campaigns and into measurable business development.
The integration is designed to enhance how professionals interact at trade shows by improving appointment management, data usage, and follow-up processes. Rather than relying on informal meetings, the combined platform aims to create more organized, trackable business engagement.
For studios and publishers, this means networking can become a more intentional part of event strategy instead of a secondary activity layered on top of marketing efforts.
Scaling MeetToMatch Beyond Its Core Platform
MeetToMatch co-founder Fedor van Herpen said partnering with 1SP allows the platform to scale faster and expand globally. The acquisition brings additional financial and development resources that can be used to accelerate feature development and reach new markets.
The partnership also opens the door for MeetToMatch to move beyond its traditional role at games conferences. With support from 1SP, the platform can potentially expand into adjacent areas of digital entertainment, esports, and web3-related networking environments, where structured B2B connections are becoming more important.
Van Herpen described the next phase of the platform as focusing on broader business tools for professionals across games and digital media, rather than only serving as an appointment scheduler for events.
Improving How Deals Are Made at Conferences
Games industry events remain central to publishing agreements, funding rounds, distribution deals, and partnerships. As events continue to grow in size, the need for better digital infrastructure has increased.
By combining event technology with marketing services, 1SP aims to provide a more integrated experience for exhibitors, sponsors, and attendees. This includes using data to improve matchmaking quality, reducing time spent searching for contacts, and helping participants focus on relevant business meetings.
The acquisition positions 1SP not just as a marketing agency, but as a technology partner for companies looking to improve both visibility and commercial outcomes at major industry gatherings.
What This Means for the Games Industry
The deal reflects a wider trend in the games industry toward blending marketing, networking, and business development into unified platforms. As competition increases and events become more complex, companies are looking for tools that connect branding with real business results.
For 1SP Agency, acquiring MeetToMatch adds infrastructure to its service portfolio. For MeetToMatch, the partnership offers scale and development support. Together, the companies aim to improve how professionals connect and do business across global games events.
While financial terms were not disclosed, the acquisition signals a long-term strategy focused on integrating marketing, event technology, and structured networking into a single ecosystem for the games and digital entertainment industries.
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Frequently Asked Questions (FAQs)
What is MeetToMatch?
MeetToMatch is a B2B matchmaking and event platform founded in 2009 that helps developers, publishers, investors, and other professionals schedule meetings and manage networking at games industry events.
Why did 1SP Agency acquire MeetToMatch?
1SP acquired MeetToMatch to strengthen its data-driven networking and event technology capabilities and expand its services beyond marketing into structured B2B matchmaking and business development.
How will the acquisition affect games industry events?
The deal aims to improve how professionals connect at conferences by combining marketing services with matchmaking technology, making networking more organized and measurable.
Will MeetToMatch change under 1SP Agency?
MeetToMatch is expected to scale globally and accelerate platform development with added financial and technical resources while continuing to focus on structured networking.
Does this impact web3 or digital entertainment sectors?
The partnership may allow MeetToMatch to expand beyond traditional games events into areas like esports and web3-related business networking, where structured connections are increasingly relevant.
Were the financial terms disclosed?
No, the acquisition fee was not publicly disclosed by either company.
