European Commission ne preliminary findings issue ki hain, jisme kaha gaya hai ki TikTok EU ke Digital Services Act (DSA) ka breach kar raha hai. Iska reason yeh hai ki platform ka core design compulsive use ko encourage karta hai. Investigation is baat par focus kar rahi hai ki kaise infinite scroll, autoplay, push notifications, aur personalised recommendations jaise features user behaviour aur wellbeing ko affect karte hain, khaas kar minors aur vulnerable users ke liye.
Commission ke according, TikTok ka interface continuously engagement ko reward karta hai, jisse users ki scrolling rokne ki ability kam ho sakti hai. Regulators isko users ko "autopilot mode" mein dhakelna batate hain, jahan self-control kam ho jata hai aur session length bina kisi deliberate choice ke badh jati hai. DSA ke under, large online platforms ko apne services ke design aur operation se jude systemic risks ko identify aur mitigate karna hota hai, sirf content host karne se zyada.
TikTok ka Interface Continuous Use Ko Kaise Encourage Karta Hai
Is case ke centre mein TikTok ka recommender system aur content delivery loop hai. Infinite scroll natural stopping points ko remove karta hai, jabki autoplay bina user input ke naye videos appear karta hai. Highly personalised recommendations ke saath milakar, system users ko unke interests aur behaviour se closely aligned content present karke engaged rakhne ke liye design kiya gaya hai.
Commission ka assessment suggest karta hai ki TikTok ne sufficient evaluate nahi kiya hai ki kaise yeh mechanics habitual ya compulsive use ko promote kar sakte hain. Regulators argue karte hain ki users ko repeatedly tailored content se reward karna disengage karna mushkil bana sakta hai, khaas kar younger audiences ke liye jo digital platforms mein embedded behavioural nudges ke liye zyada sensitive ho sakte hain.
Yeh approach Europe mein ek broader regulatory shift ko reflect karta hai, jahan algorithmic design aur engagement systems ko increasingly safety aur compliance issues ke taur par treat kiya ja raha hai, na ki sirf product features ke taur par. Yeh perspective web3 mein emerging social platforms ke liye bhi relevant hai, jinmein se kai similar recommendation aur reward mechanics par rely karte hain.
Minors Aur Night-Time Usage Par Special Focus
Investigation ka ek bada hissa minors par TikTok ke impact ko dekhta hai. Commission ne is baat par concerns highlight ki hain ki younger users raat ke ghanton mein app par kitna time spend karte hain aur users din bhar mein kitni baar TikTok reopen karte hain. In behaviours ko problematic use ke indicators ke taur par dekha jata hai jinko platform ke risk assessment process mein address kiya jana chahiye.
Regulators believe karte hain ki TikTok ne potential harm evaluate karte waqt in patterns ko properly account nahi kiya. Prolonged night-time engagement neend aur concentration mein interfere kar sakta hai, aur app ko frequently reopen karna constant content consumption par dependence signal kar sakta hai.
Jabki TikTok screen time limits aur parental control tools offer karta hai, Commission ne kaha hai ki yeh measures currently limited friction provide karte hain. Users inhein easily dismiss kar sakte hain, aur parental controls ko caregivers ke liye zyada technical effort ki zaroorat ho sakti hai jo widespread use ke liye practical nahi hai.
Existing Safety Tools Kyun Kaafi Nahi Hain
Commission ki findings risks identify karne se aage badhti hain aur question karti hain ki kya TikTok ke mitigation tools actually behaviour change karte hain. Regulators ke according, screen time manage karne ke liye current features long sessions ko meaningfully interrupt nahi karte ya app mein repeated re-entry ko discourage nahi karte.
Parental controls ko bhi guardians se zyada setup knowledge ki zaroorat ke liye criticize kiya gaya tha, jo real-world use mein unki effectiveness ko reduce kar sakta hai. Digital Services Act ke under, platforms se expect kiya jata hai ki woh protections implement karein jo by default kaam karein, na ki burden primarily users ya families par safety configure karne ke liye dalein.
Is wajah se, regulators believe karte hain ki TikTok ko optional settings par rely karne ke bajaye apne service ke fundamental parts ko adjust karne ki zaroorat ho sakti hai. Ismein unavoidable breaks introduce karna, recommendations deliver karne ka tareeka badalna, ya time ke saath kuch engagement mechanics ko phase out karna shamil ho sakta hai.
EU TikTok Ko Kya Changes Karne Par Force Kar Sakta Hai
Preliminary stage par, Commission kehti hai ki TikTok ko core design elements ko modify karne ki zaroorat ho sakti hai. Ismein addictive features ko disable ya reshape karna, meaningful screen-time interruptions introduce karna, aur recommender system content ko kaise prioritize karta hai usko alter karna shamil ho sakta hai.
Sirf moderation par focus karne ke bajaye, DSA platforms ko rethink karne par force karta hai ki user experience design behaviour ko kaise shape karta hai. TikTok ke liye, iska matlab hai ki uska signature fast-scrolling, autoplay-driven format EU market mein structural revision ke under aa sakta hai.
Yeh case yeh bhi signal karta hai ki future enforcement industry mein kaise kaam kar sakti hai. Large social platforms, social feeds wale games, aur web3-based social experiences jo algorithmic engagement loops use karte hain, unhein bhi similar scrutiny ka samna karna pad sakta hai agar unke systems harmful usage patterns ko promote karte hue paye gaye.
TikTok Ke Legal Options Aur Possible Fines
Yeh findings abhi final nahi hain. Commission conclusion par pahunche usse pehle TikTok ke paas apni design choices par respond karne aur defend karne ka right hai. Yeh step company ko evidence present karne, changes propose karne, ya rules ki interpretation ko challenge karne ka mauka deta hai.
Agar Commission non-compliance confirm karti hai, toh woh Digital Services Act ke under ek formal decision issue kar sakti hai. Us decision mein TikTok ke global annual turnover ka 6 percent tak ka fine ho sakta hai. Financial penalties ke alawa, TikTok ko European Union mein specific product changes implement karne ki bhi zaroorat ho sakti hai.
TikTok ke liye, outcome uske business operations aur Europe mein millions of users ke platform ke saath daily interaction dono ko affect kar sakta hai.
Europe Mein Platforms Ke Liye Iska Kya Matlab Hai
TikTok investigation dikhati hai ki Digital Services Act sirf user kya post karte hain uske baare mein nahi hai, balki platform kaise build hote hain uske baare mein bhi hai. Interface design, recommendation systems, aur engagement mechanics ab regulatory targets hain.
Addictive design ko systemic risk treat karke, EU major platforms ko growth ko user wellbeing ke saath balance karne par force kar raha hai. Jaise enforcement continue hoti hai, Europe mein operate karne wali companies ko apne algorithms aur UI choices behaviour ko kaise influence karte hain, khaas kar younger users ke liye, usko reassess karne ki zaroorat ho sakti hai.
Gaming aur social ecosystem ke liye, yeh approach eventually apps, platforms, aur yahan tak ki connected web3 environments mein feeds, progression loops, aur reward systems kaise design hote hain usko shape kar sakta hai.
Source: PocketGamer
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Frequently Asked Questions (FAQs)
European Commission ne TikTok par kya accuse kiya hai?
Commission ne preliminarily find kiya hai ki TikTok ka design, jisme infinite scroll, autoplay, aur personalised recommendations shamil hain, Digital Services Act ko breach kar sakta hai compulsive use ko encourage karke aur user wellbeing ko harm pahunchakar.
EU law ke under TikTok ka infinite scroll ek problem kyun hai?
Infinite scroll natural stopping points ko remove karta hai, jisse users ke liye disengage karna mushkil ho jata hai. Regulators ka kehna hai ki yeh self-control ko kamzor kar sakta hai aur excessive usage ko promote kar sakta hai, khaas kar minors mein.
Yeh minors on TikTok ko kaise affect karta hai?
EU ko younger users dwara raat ke lambe usage aur app ko frequently reopen karne se concern hai, jo neend, focus, aur mental health ko affect kar sakta hai.
TikTok ko kya changes karne pad sakte hain?
TikTok ko EU mein meaningful screen-time breaks introduce karne, apne recommender system ko adjust karne, aur kuch addictive engagement features ko reduce ya disable karne ki zaroorat ho sakti hai.
Kya TikTok ko iske liye fine kiya ja sakta hai?
Yes. Agar findings confirm hoti hain, toh TikTok Digital Services Act ke under apne global annual turnover ka 6 percent tak ka fine face kar sakta hai.
Kya decision final hai?
No. Final ruling issue hone se pehle TikTok ke paas Commission ke findings par respond karne ka right hai.
Kya yeh dusre platforms ko affect karta hai?
Yes. Yeh case dikhata hai ki EU platform design ko regulate kar raha hai, sirf content ko nahi. Similar engagement systems use karne wale dusre social, gaming, aur web3 platforms ko future mein scrutiny ka samna karna pad sakta hai.
