Ipsos, ek reputable market research company, ne haal hi mein ek comprehensive survey carry out kiya hai jismein Europe bhar ke 2,808 se zyada parents aur guardians se responses gather kiye gaye hain. Yeh research children ke in-game spending habits ki intriguing dynamics mein dive karti hai. Is article mein, hum survey ke key findings ko unpack karenge aur web3 gaming ki duniya ke liye implications highlight karenge.
Survey reveal karta hai ki 76% parents ka claim hai ki unke children koi bhi in-game purchases nahi karte hain, jo non-paying players ke vast landscape mein ek glimpse provide karta hai. Iske contrast mein, 18% parents acknowledge karte hain ki unke children indeed in-game transactions par splurge karte hain, jabki 7% apne offspring ke gaming shopping habits ke baare mein uncertain hain.
Notably, gamer parents ka financial commitment time ke saath badha hai, jismein 2023 mein apne children ke liye in-game purchases par average monthly expenditure €39 raha. Yeh figure 2020 mein record kiye gaye numbers se €6 increase ko reflect karta hai, ek rise jise Ipsos gaming industry mein inflation ke tide ko attribute karta hai. Is dynamic landscape ke andar, children ka ek significant proportion, precisely 64%, in-game purchases ke liye mahine mein €1 aur €20 ke beech allocate karta hai.
Intriguingly, majority of purchases (34%) gameplay enhance karne ke liye geared hain, jo web3 gaming world mein in-game assets aur power-ups ke importance ko emphasize karta hai. Cosmetic purchases closely follow karte hain, jo virtual worlds mein personalized aesthetics ke enduring allure ko reveal karte hain. Interestingly, yeh data demonstrate karta hai ki loot boxes, jo gaming sphere mein ek controversial subject hain, children ki interest ko gameplay-enhancing items aur cosmetics jitna attract nahi karte hain.
Yeh findings web3 gaming landscape ke liye particularly relevant hain, ek realm jo player engagement aur monetization ke liye constantly novel avenues explore kar raha hai. Yahan kuch key insights hain ki yeh results web3 gaming ke liye kyun important hain:
Economic Models: In-game items par parental spending mein increase signifies karta hai ki web3 gaming platforms apne target audience ko better understand kar sakte hain. Young gamers ki needs aur preferences ko cater karke, woh apne player base ko sustainably monetize karne ke liye apne economic models ko adapt kar sakte hain.
Game Design and Monetization Strategies: Woh results jo gameplay-enhancing items sabse zyada sought after hain, web3 gaming developers ko engaging, competitive, aur skill-based gameplay elements create karne ki need ko emphasize karte hain. Yeh data in-game assets aur NFTs (non-fungible tokens) ke development ko support karta hai jo player ke in-game experience ko enhance kar sakte hain.
Digital Ownership: Cosmetics aur customization ke liye preference digital ownership aur personalization ke appeal ko hint karta hai. Yeh web3 gaming ke core principles ke saath align hota hai, jahan players apne in-game assets ko truly own aur customize kar sakte hain, blockchain technology dwara backed.
Parental Involvement: Games par apne children ke spending ko monitor karne wale parents ka high percentage web3 gaming mein transparency aur safety features ke importance ko underscore karta hai. Web3 platforms trust gain karne aur responsible spending ensure karne ke liye parental control options implement kar sakte hain aur karna chahiye.
Final Thoughts
Ipsos ka children ke games mein paisa kharch karne par research sirf statistics se zyada hai; yeh evolving gaming landscape ka reflection hai. In-game spending mein trends ko understand karna innovative monetization strategies craft karne mein assist kar sakta hai, jismein NFTs, blockchain, aur decentralized virtual economies shamil hain. Jaise industry future mein progress karti hai, yeh insights undoubtedly humare khelne aur pay karne ke tareeke ko shape karenge.